While analysing the GA’s opinion on the likeliness of confusion I came across a video by Google in which the company presented its newest software: Google Maps Naviagtion (GMN).
What makes GMN so special is that it bundles all of Google current services (Google Maps, Streeview, Google Search) and offers them to be used on a hand-held device. Still, raised my interest was when I saw a result page for an query for “tai restaurant” in the video as the result page on the mobile phone listed a number of businesses but did not indicate if any of these links were Sponsored links.
So here we go: If Google combines its proven (AdWords/AdSense) Keyword Advertising technology with mobile devices this might not only the same challenges as the current Keyword Advertising issue but also some extra challenges as:
- the user is usually in a hurry and thus do not pay a lot of attention (esp. when using the voice input function)
- the space on the screen is limited and thus it might be more difficult to mark/spot Sponsored Ads
- little to no chance to get a second opinion
Here are a few screen-shots I’ve taken myself form the video:
Enter your query or use the voice recognition software.
Google performs a search for you
And presents you the results page.