Posts Tagged 'Mobile Marketing'

*Merging Online Price Comparison & Local Search & Navigation All On Your Mobile

Google is about to close the last gaps in its services for users which plan to purchase a product off-line.

Imagine you are desperately trying to tick the last boxes on your X-mas shopping list but the new camera your son has asked you gives you a headache as you have feeling you that your trusted camera dealer is selling the desired article at disproportional price. Unfortunately you’ve forgotten to check online on your favorite product comparison site at which price the product is sold normally. So what do you do?


You either take your mobile phone and search for the product on Google Product Search (still a BETA) “manually” or your use the Barcode Scanner of your Android Phone and wait for the phone to tell you which store/retailer is selling the product at the lowest price.

To find the desired store just use Google’s Local Search which, once supplied with the GPS information from your mobile will show you the best buy close to your phones location and will supply you with additional information such as the opening hours of the respective shop/retailer. And in case you’ve got problems reading maps, Google Maps Navigation will be pleased to guide you to the shop.

(For more information about Google Product Search please click >>here<<)


It is, however, very interesting to note that Google prominently and expressively states that (you will now see why I am so interested in this topic):

“Google’s product search results are automatically generated by our ranking software. Google does not accept payment for inclusion of products in our search results, nor do we place sellers’ sites higher in our results if they’re advertisers or offer to pay for that placement.”

and

“Google Product Search does not, however, sell products, nor are there preferred sellers who always show up as the first result regardless of what search you enter. Our job is to find the product you want and point you to the store that sells it based on our assessment of what’s most relevant to your search. We don’t accept payment for inclusion in our results themselves, and all advertising that appears on Google Product Search is clearly labeled as “Sponsored Links.

.

Please see below for a sample “web” Google Product Search” SERP:

"classic" Google Product Search screenshot

Please note that the Top Ad is clearly labeled ad "Sponsored Link" and that the ad itself is place on a yellow-brown background

Here a sample of the “mobile” SERP:

"mobile" Google Product Search screenshot

Please note that the mobile SERP does not contain ANY ads etc.


It has however to be pointed out that Google Maps, which is also the basis for Google Local Search and Google Maps Navigation does accept payments to supply user with extra information about businesses (“Ad Extensions“). For the issue of consumer confusion on mobile devices please refer to my previous post.


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