*Attempt Failed: Self-Regulation Principles for Online Behavioral Advertising published

Picture 2To avoid being regulated by the Federal Trade Commission pretty much all the big names in the business (incl. Google and Microsoft) have jointly published some “self-regulation principles“. If you feel like just downloading something and printing it to have an important looking paper lying around on your desk; you can find the document >>here<<.

The reason why I am that harsh about it is that I was really disappointed when reading through it. I can just agree with Ryan Single from WIRED when he states in his article that the key message of the paper is: “Internet Ad Industry Begs for Regulation

Just not to be misunderstood: I am a supporter of internet advertising and concerning trade mark issues I even consider myself pretty liberal, but… when reading the “Principles” I mainly felt offended.

Although the idea of law-makers (bad) and national Supreme Courts (very bad) does not sound promising to me even a Utah-style attempt “might” be more useful that what the ad industry came up by itself.

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