*Google does not use the keyword metatag to rank its search results

Pondering about a good topic for a presentation at the upcoming IRIS201o IT-Law conference in Salzburg 25th-26th Feb. next year I stumbled across a blog enty on Google’s official blog in which Matt Cutts of Google states in plain language that Google ignores the keyword meta tag for the ranking of its web search results. He explains that this is the case because “the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.”

Still, although Google ignores the “keyword” meta tag it supports several other meta tags and uses e.g. the use the “description” meta tag as the text for its search results snippets. (for an example please see the picture below)


Please click onto the image to enlarge

For more information on the nature of meta tags please refer to the collective wisdom on Wikipedia, a great post by Danny Sullivan or the Google Support page.

For a summary of how law practitioners around the globe currently deal with this apparently never-ending  issue, please refer to the latest post of Eric Goldman on this topic who is closing his post with a beautiful sentence:

Now that we have confirmation that the dominant search engine disregards keyword metatags, let’s hope judges do the same.

What a daydreamer optimist Eric is! 😉


1 Response to “*Google does not use the keyword metatag to rank its search results”

  1. 1 *Recent Metatag case [sic!] from Poland « Austrotrabant’s Blog Trackback on 09/10/2009 at 19:17

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

This Satelite Doesn’t Beep But It ‘Tweets’

Please click here if you want to follow this blog on Twitter.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 94 other followers

Author’s Rights


Stopline.at - Online reporting hotline for child pornography and nationalsocialist content on the internet
JuraBlogs - Die Welt juristischer Blogs

Previous Posts:

RSS Goldman’s Tech & Marketing Blog

  • An error has occurred; the feed is probably down. Try again later.

RSS WIRED Epicenter

  • An error has occurred; the feed is probably down. Try again later.
wordpress stat

%d bloggers like this: