*Using a Person’s Name to Trigger Keyword Advertising: “Guido Westerwelle”

This post is not meant as a political statement, it just serves as an example for Keyword Advertising. Guido Westerwelle is said to be the next Foreign Minister of Germany and it his alleged missing English skills were broadly discussed in the media.

The query on Google.com was for “Guido Westerwelle”. The title of the Side-Ad is “DO YOU SPEAK ENGLISH“, the subsequent text offers a language course by the Berlitz Language School.

Screen shot 2009-10-16 at 14.43.42

by Austrotrabant @ Google.de

This reminds me of the case of Brandt Hershman, a  state senator in Indiana which was reported to have received monetary benefits from AT&T. Still in the Hershman case Google took the ads down following a trademark complaint by AT&T … However in the case at hand there is no trademark being used, so in theory ads, as long as they do not violate AdWord’s Advertising Policies should be allowed. Speaking of which I’ve found something interesting concerning ads for gambling in Austria:

Screen shot 2009-10-16 at 14.54.03


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