*Google will even show you the door…

google_data_liberationSocial Networking Sites such as FaceBook or MySpace have been criticized for making it difficult for their users to deactivate their accounts or simple to subscribe (Lock-In Effect). Well, not so for Google.


“How do you be big without being evil?  We don’t trap end users.So if you don’t like Google, if for whatever reason we do a bad job for you, we make it easy for you to move to our competitor.”

The result of the statement above is the website www.dataliberation.org (by Google) on which users will find a detailed description of how to unsubscribe from Google services and how to migrate existing content to another provider.

Side Detail: As the group of Google employees could not agree on a name for the project back in 2007 they subsequently called it “The Data Liberation Front” as an homage to The Judean People’s Front, the splinter group in Monty Python’s Life of Brian that spends most of its time bickering. Nice.

I reckon the site is mostly a image issue, but same as for the robots.txt GeneratorSponsored Link Search (enabling trade mark owners to check if someone is using their TM to trigger ads or in the text of Ads shown at Google) or Google Dashboard these are all nice and most of all free and well working tools & services.

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Note: The Link to Google Dashboard was added by Austrotrabant in 04/2009.

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