*Trademark infringements or acts of unfair competition through Google Maps Naviagtion?

Screen shot 2009-10-30 at 14.47.25While analysing the GA’s opinion on the likeliness of confusion I came across a video by Google in which the company presented its newest software: Google Maps Naviagtion (GMN).

What makes GMN so special is that it bundles all of Google current services (Google Maps, Streeview, Google Search) and offers them to be used on a hand-held device. Still, raised my interest was when I saw a result page for an query for “tai restaurant” in the video as the result page on the mobile phone listed a number of businesses but did not indicate if any of these links were Sponsored links.

So here we go: If Google combines its proven (AdWords/AdSense) Keyword Advertising technology with mobile devices this might not only the same challenges as the current Keyword Advertising issue but also some extra challenges as:

– the user is usually in a hurry and thus do not pay a lot of attention (esp. when using the voice input function)

– the space on the screen is limited and thus it might be more difficult to mark/spot Sponsored Ads

– little to no chance to get a second opinion

Here are a few screen-shots I’ve taken myself form the video:

Screen shot 2009-10-30 at 14.15.47

voice-nav-gallery-22Enter your query or use the voice recognition software.

Screen shot 2009-10-30 at 14.15.53

Google performs a search for you

Screen shot 2009-10-30 at 14.15.55

And presents you the results page.

So I assume there are all free business listings, and no “Ad Extensions” for which advertisers get charged per click right?

Screen shot 2009-10-30 at 14.27.48


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