The issue of Online Marketing is full of misleading terms and once too often some of these are misunderstood. A term jurists have -luckily- almost missed out to confuse, but which had devastating potential anyway, is the term of the “Paid inclusion“.
The practise of “Paid Inclusion” stems from around the year 2000, when search engines were still mainly directories and due to the absence of a crawler (robot) webmasters had to submit their pages to search engines to be added to their index. However the fee paid lead to or accelerated the inclusion of the site into the index of the search engines and in some cases to the fact that the respective site even got crawled more often etc.
However, Paid Inclusions did NOT influence the ranking on the websites on the SERP. Thus “Paid Inclusion” is NOT the same as e.g. “Keyword Advertising“, “Keyword Buying / Paid Placement.
For a detailed analysis please read Danny Sullivan on this topic.
As Yahoo was said to be the last search engine offering this service, Kevin Newcomb of ClickZ sees this as the “end of an era” and some wise expert concludes:
“I see this as a sign that the industry is growing up, that we don’t need something like this anymore“