*Facebook Asks Microsoft To Integrate The Web Into Their User’s News Feeds

Facebook and Google are trying to integrates as much content as possible into their services to keep users on their sites.

Hub-Spoke” was the term previously used to describe the navigation patterns of users when navigating on the web. User started their “surf sessions” from mainly one point and then directly went to another, just to return to their homepage afterwards. Then, as search engines got better, the days of “hyperlinks” had come and users indeed used the links to move from one site to the next as it got increasingly easier to place high quality links due to good search engines.

What I see happening with Google and even more with Facebook today is that users always follow the way that has the lowest transactions costs and in the same way the search window has doomed your browser’s address line, Google (iGoogle) and Facebook (Facebook’s News Feed) are nowadays working on providing you all the information you want “just one mouse-click” away.

Most clearly this phenomenon can be watched on Facebook which is currently working hard on integrating web content right into the News Feed of their users. Thus users are kept on the site much longer and only leave the site (in e.g. the case of a commercial transaction) at a very late stage, giving Facebook a chance to supply the user with advertisements all the way down.

Integrating interesting content however isn’t as easy as it sounds and thus Facebook relies on two soucres:

User generated content (Tweets, Status Updates, etc.)

Online Content Generators (online newspapers, etc.)

As for the first it seems much easier to supply a stream of tweets and Updates than to constantly have a finger on the pulse of the web, almost predicting which information will be of interest for the community a second later. As the community inevitably however will demand further information and subsequently will search for them, Microsoft’s Bing will be used to provide these information -still within Facebook-. As Google has shown however, it is still very difficult for search engines to differentiate between a DOS-attack and breaking news such as Michael Jackson’s demise.

WIRED: 'Google: Michael Jackson Search Spike Seemed Like an Attack'

As for the second Facebook keeps pushing content generators to open FB’s subsidiaries (Fan-pages) in which they publish their content (along with ads which generate revenues for Facebook). This seems to work just fine… and you might have realized that last Face-lift of Facebook has definitely also pushed the News Feed into the Foreground.

0 Responses to “*Facebook Asks Microsoft To Integrate The Web Into Their User’s News Feeds”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This Satelite Doesn’t Beep But It ‘Tweets’

Please click here if you want to follow this blog on Twitter.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 94 other followers

Author’s Rights


Stopline.at - Online reporting hotline for child pornography and nationalsocialist content on the internet
JuraBlogs - Die Welt juristischer Blogs

Previous Posts:

RSS Goldman’s Tech & Marketing Blog

  • An error has occurred; the feed is probably down. Try again later.

RSS Class 46 Blog

  • An error has occurred; the feed is probably down. Try again later.

RSS WIRED Epicenter

  • An error has occurred; the feed is probably down. Try again later.
wordpress stat

%d bloggers like this: