*ECJ: “Google France v. Louis Vuitton” Expected For The 23rd Of March 2010

The ECJ has scheduled to rule on the 23rd of March on the famous Google France, Google Inc. v Louis Vuitton Malletier (joined cases C-236/08, C-237/08, C-238/08) case.

Following the heavily discussed opinion by GA Maduro much attention will be paid to the decision as, although it only/mainly concerns the liability of Google’s AdWords program,  it may also contain clues of whether or not, the ECJ sees the use of TM-terms as keyword to constitute “trademark use” and/or if the ECJ is willing to grant extra protection to the communication- or advertising functions of trademarks.

For more information please refer to OUT-LAW,  my previous posts on that matter (here & here) or see below for my graphical summary of the opinion.

Graphical Representation of the GA's Opinion by Austrotrabant. Click to enlarge


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