The fact that a friend of mine has give me the chance to use the AdWords account of his CrispyCard.com-service (for more information please see the end of this post) enables me to dig a bit deeper into AdWords. The issues I’ve come across are for sure no rocket science, but maybe quite interesting for people interested in Google AdWords.
About two weeks ago I mentioned Google AdWords’ new Search Query Report which allows advertisers who use the “broad match” keyword option to check in detail which search queries have effectively triggered their ad and resulted in clicks on the ad. The Search Query Report function itself is not a standard function but has to be set up first by the advertiser.
The advertiser therefore has to go to “Reports” in the “Reports“-Tab, click onto “Create a new report” and then tick the option “Search Query Report“. The report can be configured in many possible ways e.g. to send out a daily report on the keywords that triggered the ad and received clicks. There is a wide range of reports available, covering pretty much everything (demographic- or geographic performance) one can get out of Google Analytics.
Once created, the report provides an interesting insights into the search terms users have entered which later clicked onto the ad. One thing that really puzzled me was that pretty much 50% of all search queries are misspelled. Thus I think its save to say that it is not possible to run a campaign on AdWords without using broad match as not using this function would mean missing out on 50% of all users. Something else that was new to me is that advertisers can also track down the average position of their ad. Furthermore AdWords will also notice the user if the bid on one of his keywords is so low that the ad won’t make it onto the first page of the search results.
Personal comment: I’d like to thank my friend Orkun for allowing me to use the AdWords account of CrispyCard.com. To summarize CrispyCard.com in a nutshell: Upload a picture, add some text and supply CrispyCard with postal address of someone you would like to send the picture and the text to as a “brick-and-mortar“, old-school postcard.
So the next time you don’t want to spend money on a greeting card and you can’t be bothered to get to the shop to buy stamp etc. this service might just be perfect for you🙂 Already tried it myself and like it very much.