*It’s the Ad text, stupid; cryptic answers won’t help to establish legal certainty for online advertisers

I am glad to announce that the Oxford University Press has agreed to allow Dr. Ott and myself to link to the abstract, the full text (click the banner below) and even to the PDF version of our article published in the Journal of Intellectual Property Law and Practise.

At this point I’d like to thank once again all the people who contributed to this article by e.g. sharing their practical knowledge or by organizing an event that proved crucial for the better understanding of the subject; special thanks are directed of course to Dr. Ott who helped and encouraged me to express my ideas and views on the topic of keyword advertising.

3 Responses to “*It’s the Ad text, stupid; cryptic answers won’t help to establish legal certainty for online advertisers”


  1. 1 Fernando J. Fernández-Acevedo 30/11/2010 at 06:30

    Max, thease are GREAT news! My congratulations!!

    • 2 austrotrabant 30/11/2010 at 14:16

      Thank you! I guess you will not be surprised to hear that Christina has added her usual hint of magic😉

      So are there any plans for plublishing something on this matter also in Spanish?

  2. 3 Lassi 03/12/2010 at 22:19

    Great article, great blog.
    ——-
    (I’m in the finishing stages of an article on pretty much the same issue. I guess I’m somewhat relieved to see – in addition to plenty of similar stuff – differences regarding the observations and the scope.)


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