*Google AdWords Workshop at the Masaryk University (Brno, CZ)

At the Google AdWords workshop in Brno I was given the chance to hold a presentation about the legal aspects of keyword advertising and to discuss some of the aspects (e.g. increase of the importance of law of unfair competition) with a very interested audience.

I’d like to especially thank the members of the faculty of Law at Masaryk University not only for the invitation, but also for allowing me a noticeable degree of flexibility, incredible hospitality (pick-up service from the railway station, splendid city tour, post-lecture meal, etc.) and most of all … extremely interesting discussions also concerning other fields of law (e.g. Data Retention, ISP liability, requests for information by the police/court under Czech law, …) after the workshop.

Please find the slides below. Embedding unfortunately didn’t work so you will be taken to the slideshare-website. I apologize for the inconvenience. If you’ve got any questions about the presentation, please do not hesitate to contact me!

Google AdWords: Making Money by Riding on the Coattails -or- an Inventive Business Model


One quick remark: as some participants were wondering about the email-adr on the last slide of the presentation. The expression “0-8-15” (or “08/15“) in the German language refers to a usually mundane, entirely not exciting standard routine and was chose by the author to contrast with the –incredibly exciting sounding– email addresses of some his colleagues 😉

1 Response to “*Google AdWords Workshop at the Masaryk University (Brno, CZ)”

  1. 1 Cédric 10/04/2011 at 11:43

    Very good job, Maximilian. As usual.

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