*Google Shows Display-URLs In The Title of Top-Ads

As reported by the Google Inside AdWords Blog, from the 17th of May on Google has been showing parts of the ad’s Display-URL as a part of the title of some of their Top-Ads. The URL is being displayed without the http://www.-prefix or subdirectories and separated from the rest of the title by a vertical line. (To see the old layout, please click here)

Lisa Shieh explains the move as follows:

[…] In fact, the display URL can be an important deciding factor in whether a user clicks on your ad. That’s why, starting [on the 17th of May], we’ll automatically show your display URL domain in the headline for select top placement ads on Google. As a result, your brand will be featured more prominently in your ad, and you can use the text in the headline to highlight other information. Potential customers, on the other hand, will be able to more easily identify the site to which they’ll be taken after they click on your ad.
And the for the ones of you who like counting every letter; some more details:
When shown in the headline, the display URL will be separated from the rest of the text by a vertical bar and will include only the domain, not the “www.” prefix or any subdirectories. Your display URL will also continue to appear as normal below the description line. Of course, if the headline already contains your domain, we won’t display it again. Finally, it’s possible for the display URL domain to appear in addition to a description line that is promoted to the headline, as long as the resulting headline is sixty-eight characters or less.

From a legal point of view the change could just mean that Google works on further ruling out / avoiding any kind of confusion and thus to please trademark owners as Shieh in her statement explicitly states: “[…] As a result, your brand will be featured more prominently in your ad, […]

0 Responses to “*Google Shows Display-URLs In The Title of Top-Ads”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

This Satelite Doesn’t Beep But It ‘Tweets’

Please click here if you want to follow this blog on Twitter.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 94 other followers

Author’s Rights


Stopline.at - Online reporting hotline for child pornography and nationalsocialist content on the internet
JuraBlogs - Die Welt juristischer Blogs

Previous Posts:

RSS WIRED Epicenter

  • An error has occurred; the feed is probably down. Try again later.
wordpress stat

%d bloggers like this: