As I keep researching for my Doctoral thesis at the Karl-Fanzens Universtät Graz about [Trademark and Unfair Competition Aspects of “Keyword Advertising” from the Advertisers Perspective] I’d like to share some of the ideas I come across…and hope for your response & feedback.
This blog has not been created to entertain you; its more like a notepad for me. I know that my topic is already quite specific and thus I find it hard to discuss it with other people. So, if you’re also into this topic or if you just enjoy reading my stuff, please let me know 😉 All opinions and errors are mine alone.
A kind of “summary in German” of most of the ideas I’ve posted on my blog during the last couple of months can also be found under: Schubert/Ott, Adwords – Schutz für die Werbefunktion einer Marke?, MarkenR 2009, 338.
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Public Disclosure pursuant to § 25 Mediengesetz: (Austrian Media Act):
Maximilian Schubert, 1200 Wien
Bereitstellung von Informationen für Interessierte im Zusammenhang mit meiner Dissertation zum Thema; “Marken- sowie wettbewerbsrechtliche Zulässigkeit der Praxis des Keyword Advertising aus der Sicht des Werbenden” (sowie gelegentlich zu verwandten Bereichen wie etwa Suchmaschinen, Datenschutz, etc. ), ohne Anspruch auf Aktualität oder Vollständigkeit.
Research for my Doctoral Thesis by Maximilian Schubert is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Austria License.
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