Archive for the 'Mobile Advertisng' Category

*Selling Your Privacy For… ‘Whatever, As Long As It’s For Free’

Jokes/satire usually also contain a small grain of truth. Same is true for the clip by the Onion Network (below). The clip perfectly highlights the phenomenon of selling one’s privacy (e.g.  consuming free internet access in exchange for georeferenced user data which is most precious for advertiser) and it is interesting to see speculations by the makers of the clip how far users might actually go in return for free services.

For all of you who think that the whole clip is ridiculous I recommend to check out the ‘free’ service Peter Pays which enables users t make long distance calls for free in exchange for watching ads while being on the phone. The basic idea of the video however combines that idea which tailored ads. Enough words. Enjoy!

The Onion Network: New Google Phone Service Whispers Targeted Ads Directly Into Users' Ears. Click onto the image to watch the clip.

PS: One could also go on at this point about the separation between ads and content, but no… it’s a weekend post.


*Facebook Asks Microsoft To Integrate The Web Into Their User’s News Feeds

Facebook and Google are trying to integrates as much content as possible into their services to keep users on their sites.

Hub-Spoke” was the term previously used to describe the navigation patterns of users when navigating on the web. User started their “surf sessions” from mainly one point and then directly went to another, just to return to their homepage afterwards. Then, as search engines got better, the days of “hyperlinks” had come and users indeed used the links to move from one site to the next as it got increasingly easier to place high quality links due to good search engines.

What I see happening with Google and even more with Facebook today is that users always follow the way that has the lowest transactions costs and in the same way the search window has doomed your browser’s address line, Google (iGoogle) and Facebook (Facebook’s News Feed) are nowadays working on providing you all the information you want “just one mouse-click” away.

Most clearly this phenomenon can be watched on Facebook which is currently working hard on integrating web content right into the News Feed of their users. Thus users are kept on the site much longer and only leave the site (in e.g. the case of a commercial transaction) at a very late stage, giving Facebook a chance to supply the user with advertisements all the way down.

Integrating interesting content however isn’t as easy as it sounds and thus Facebook relies on two soucres:

User generated content (Tweets, Status Updates, etc.)

Online Content Generators (online newspapers, etc.)

As for the first it seems much easier to supply a stream of tweets and Updates than to constantly have a finger on the pulse of the web, almost predicting which information will be of interest for the community a second later. As the community inevitably however will demand further information and subsequently will search for them, Microsoft’s Bing will be used to provide these information -still within Facebook-. As Google has shown however, it is still very difficult for search engines to differentiate between a DOS-attack and breaking news such as Michael Jackson’s demise.

WIRED: 'Google: Michael Jackson Search Spike Seemed Like an Attack'

As for the second Facebook keeps pushing content generators to open FB’s subsidiaries (Fan-pages) in which they publish their content (along with ads which generate revenues for Facebook). This seems to work just fine… and you might have realized that last Face-lift of Facebook has definitely also pushed the News Feed into the Foreground.

*Trademark infringements or acts of unfair competition through Google Maps Naviagtion?

Screen shot 2009-10-30 at 14.47.25While analysing the GA’s opinion on the likeliness of confusion I came across a video by Google in which the company presented its newest software: Google Maps Naviagtion (GMN).

What makes GMN so special is that it bundles all of Google current services (Google Maps, Streeview, Google Search) and offers them to be used on a hand-held device. Still, raised my interest was when I saw a result page for an query for “tai restaurant” in the video as the result page on the mobile phone listed a number of businesses but did not indicate if any of these links were Sponsored links.

So here we go: If Google combines its proven (AdWords/AdSense) Keyword Advertising technology with mobile devices this might not only the same challenges as the current Keyword Advertising issue but also some extra challenges as:

– the user is usually in a hurry and thus do not pay a lot of attention (esp. when using the voice input function)

– the space on the screen is limited and thus it might be more difficult to mark/spot Sponsored Ads

– little to no chance to get a second opinion

Here are a few screen-shots I’ve taken myself form the video:

Screen shot 2009-10-30 at 14.15.47

voice-nav-gallery-22Enter your query or use the voice recognition software.

Screen shot 2009-10-30 at 14.15.53

Google performs a search for you

Screen shot 2009-10-30 at 14.15.55

And presents you the results page.

So I assume there are all free business listings, and no “Ad Extensions” for which advertisers get charged per click right?

Screen shot 2009-10-30 at 14.27.48


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