Publications:

*Schubert, Implementing the Data Retention Directive in Austria – ‘How the fox did an excellent job managing the hen-house’, E-Commerce Law & Policy Vol. 16, Iss. 3, 12

*Sammer/Schubert, Das “Tertium” als erster Schritt zum internetfitten Urheberrecht, Jusletter IT 5. Oct 2011

*Clark/Schubert, Odysseus between Scylla and Charybdis? The ECJ rules in L’Oreal v eBay, Journal of Intellectual Property Law and Practice, Vol. 6 N0. 12, 2011, 880.

*Schubert, BGH: Keyword Advertising mit fremden Marken ist zulässig, MR 2011, 212.

*Schubert, Werbung: Sind Deutsche klüger als Österreicher?, Die Presse, 08.08.2011, 10.

*Clark/Schubert, ‘More AdWords – the Higher Regional Court of Braunschweig and the ‘Google/shop assistant analogy’, Journal of Intellectual Property Law and Practice, 2011, Vol. 9, No. 9, 602.

*Schubert/Clark, ‘Wintersteiger’ – Austrian Supreme Court refers Jurisdiction question in AdWord cases to the ECJ, Journal of Intellectual Property Law and Practice 2011, Vol. 6, No. 5, 288.

* Ott/Schubert, ‘It’s the Ad text, stupid’  – Cryptic Answers by the ECJ won’t Help to establish Legal Certainty for Online Advertisers, Journal of Intellectual Property Law and Practice 2011, Vol. 6, No. 1, 25.

*Schubert/Ott,  ÖOGH, 21.6.2010 – 17 Ob 3/10f: ÖOGH: Verletzung der herkunftshinweisenden Funktion einer Marke beim Keyword-Advertising (mit Anmerkung Schubert/Ott), MMR 2010, 754

* Schubert/Ott,  Mehr Fragen als Antworten – die Google France Entscheidung des EuGH zum Keyword Advertising, jusIT 2010, 85.
(the article is beeing provided by Nexis Lexis)

* Ott/Schubert, Fremde Marken als Keywörter – Orakelsprüche des EuGH als Antwort  auf  biblische Fragen, MarkenR 2010, 160.

* Schubert, Höhere Kosten für Markeninhaber, Die Presse, 28.03.2010, 8

* Schubert, 14 Jahre Keyword Advertising: Herausforderungen der Gegenwart – Basis für die Zukunft, Proceedings of the 13th International IT-law symposium IRIS 2010, 221

* Schubert, Google-Werbung: Lockerer Umgang mit fremden Marken, Die Presse, 01.06.2009, 23

* Schubert/Ott, AdWords – Schutz für die Werbefunktion einer Marke: Zugleich Besprechung der drei BGH-Entscheidungen vom 22.1.2009, MarkenR 2009, 338.


Presentations:

Google AdWords: Making Money by Riding on the Coattails of the Reputation of the Trademarks of Others -OR- an Inventive Business Model That Happens to Reveal the Flaws of the Traditional Perception of Trademark Use?, Google AdWords Workshop, led by Mgr. Matej Myška, Faculty of Law, Masaryk University (Brno / CZ) April 2011.

Markenrecht n.0 – Vom Sackerl auf den Schirm, held at the 6. Jour Fixe of the IG-Rat Graz in Graz December 2010.

“It’s the ad-text stupid” – Erkenntnisse und Fragen aus den Google France Entscheidungen, held at the ULG Informationsrecht (IT-Law LL.M. course) in Vienna May 2010.

It’s the ad-text, stupid” Conclusions drawn from ehe ECJ’s Google France rulings, held at the KnowRight 2010 conference in Vienna May 2010.

14 Jahre Keyword Advertising: Herausforderung der Gegenwart – Basis für die Zukunft, held at the IRIS2010 conference in Salzburg, February 2010.

Redefinition of Online Trademark Protection or Endorsement of the Online Dichotomy?, clase impartida para el Diplomado en Derecho Informático, Facultad de Derecho, Universidad de Chile. Santiago, April 2009.

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