Posts Tagged 'Advertising Trademark Policy'

*Liberalisation of Google AdWords Trademark Policy: A Self Confident Leap Forward

As reported by the Inside Google AdWords blog and Search Engine Land, Google will conduct a mayor overhaul of its TM policy.

*Firstly it will generally allow its advertisers in the US, Canada the UK and Ireland to use third party TM in the text of their ads.

*Secondly it will allow the booking of trademarks in some European countries (including Austria, Germany , the Netherlands and France!) in which TM owners can currently object against the use of their TM. Users in these countries will in the future only be able to object against the use of their TM in the text of the ad.

Google will therefore change its AdWords Trademark Policy on the 14th of September. Google AdWords policy defines under which circumstances TM owners can file a trademark complaint against the use of their trademark as a keyword or in the text of a third party ad.

Please also take a look at the chart below (click to enlarge) and at the end of the post which might help you to understand the subject. There is also a Summary of Changes paragraph at the end of this post…

Continue reading ‘*Liberalisation of Google AdWords Trademark Policy: A Self Confident Leap Forward’


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