I am glad to announce that the Oxford University Press has agreed to allow Dr. Ott and myself to link to the abstract, the full text (click the banner below) and even to the PDF version of our article published in the Journal of Intellectual Property Law and Practise.
At this point I’d like to thank once again all the people who contributed to this article by e.g. sharing their practical knowledge or by organizing an event that proved crucial for the better understanding of the subject; special thanks are directed of course to Dr. Ott who helped and encouraged me to express my ideas and views on the topic of keyword advertising.